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About

The food and drink industry's specialist in web development, SEO, content and digital marketing

Hello from Richard Reeves, Chief Chopper at SLICEDICE. I’ve served up websites, branding, and marketing initiatives for a multitude of food and drink businesses across most categories. My past clients include McCormick-Schwartz, Fortnum & Mason Plc, Tanfield Foods, Bakehouse, FareShare, Michelin Star Chef Marc Fosh, Tropical Wholefoods, Paramount Seafoods, Clarence Court, Claire’s Handmade, Summer Isles Foods and more.

I’m certified in plant-based foods (Chad Sarno/Rouxbe) and professionally trained as a chef (Leith’s). I’m qualified in wines & spirits (WSET) and in distilling (IBD) and I’ve cooked in various Michelin star kitchens. So, I know my onions.

Alongside a life-long immersion in all-things epicurean, I spent many years in London’s world-leading marketing and web agencies. I was part-responsible for campaigns for global brands like General Foods Kenco, Kodak and Marine Harvest. I hold an MBA in Innovation Management from Imperial Business School, London.

Services

  • Hosting and platform migration to WordPress
  • Live wireframe planning
  • eCommerce ( WordPress, WooCommerce)
  • Brochure style (WordPress)
  • Conversion apps and optimisation
  • Social platform optimisation
  • Offline – online integrations
  • SEO audit
  • Keyword and search intent strategy
  • Keyword deck creation
  • On-site optimisation
  • Technical optimisation
  • Content audit
  • Content planning
  • EAT – Expertise-Authority-Trust optimisation
  • Words, copywriting, editing
  • Imagery art-direction, retouching
  • Video production
  • Infographic production
  • Influencer collaboration
  • Under-performing content refresh
  • Digital business audit
  • Live wireframe planning
  • Buyer persona creation
  • Buyer journey mapping
  • Competitive intelligence
  • Competitive positioning
  • Analytics and reporting
  • eMail marketing – newsletters, behaviour-led and transactional
  • Content-led marketing
  • Link building – various techniques
  • Backlink profile optimisation
  • Backlink monitoring
  • Social sharing and engagement
  • Mention monitoring and optimisation

Work

Food & Drink Festival Online

A rapid-deployment, built and launched in three days with 25 producers (growing daily), the Food & Drink Festival Online is my response to help businesses whose 2020 festivals and events have been cancelled due to the Corona crisis.

Click the image to visit the site, and don’t forget to click the buy button.

Neat's Snacks

Super-crunchy bite-size rice crackers, inspired by warriors, hand-crafted by mortals, and delicious any time of the day!

Neat’s Snacks first eCommerce website
Hosting, WordPress, WooCommerce
Application of packaging design graphics and colours across new website
Product-specific page designs
On-site SEO
Copywriting
Image art-direction and optimisation
Google integrations
Email marketing and other apps

GOODMINZ

Delicious, versatile minced vegetables and other wholesome ingredients like chickpeas and quinoa!

Brochure-style site
Hosting, WordPress
Application of branding across website
On-site SEO
Copywriting
Video, illustration and photography production and optimisation
Top tier influencer collaborations

In Progress

Website and  digital marketing for a range of African-inspired sauces

Website and digital marketing for the world’s most nutritious sugar

Contact

Call or email Richard Reeves, drop me a line on Messenger or book an exploratory discussion below. 

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